T-Mobile 'Dance'
Liverpool Street station, London, January 2009
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The guys at Delta threw off their hi-vizes and steel toe-caps recently and swapped them for leg warmers and lycra as they got involved with the recent T-Mobile advert at Liverpool Street station, working alongside a brief of "no cables or mains supplies".
The three-minute guerilla-style advert, which is part of T-Mobile's 'Life's for Sharing' campaign, featured over 350 performers breaking into spontaneous dancing among the regular commuters at London's Liverpool Street Station on a dull weekday morning, using hidden cameras within the station to capture the reactions of the crowd as they watched the dance troupe perform. With overnight rehearsals and a constantly evolving soundtrack the final version was aired within twenty four hours of the dance and has had over 1.5million hits already on YouTube. A great "feel good" start to the year, and tap, modern and jazz classes are now part of Delta's in-house training for all current staff!! See the video below |
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